MARKETING
Marzena Lapka

The Marketing Chapter of the Alumni EMBA UNIGE Association was created to serve a clear purpose: to support the broad mission of the association of fostering meaningful connections between EMBA Alumni, Students and the University, encouraging lifelong learning, and strengthening professional growth within a dynamic alumni community.

Through its marketing activities, the chapter helps bring ideas to life — strengthening visibility, enhancing engagement, and ensuring coherence across chapters. By promoting initiatives, coordinating announcements, and shaping consistent messaging, it enables the association to speak with one strong and recognizable voice. In close collaboration with individual chapters and the association’s leadership, the Marketing Chapter ensures that communications remain aligned with shared values and strategic priorities.

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